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February 8, 2016
Woodbridge International, a global mergers and acquisitions firm, is pleased to announce the sale of its client van der Hagen Enterprises, Inc. to Universal Beauty Products, Inc.
Based in Liberty Hill, Texas, van der Hagen manufactures and sells a branded line of traditional wet shave kits and accessories. The Company sells its products to over 30,000 retail doors across the country. Customers include nearly 100 different mass-market, drugstore and supermarket chains, as well as e-commerce companies.
Universal Beauty Products, headquartered in Glendale Height, Illinois, serves the health and personal care products markets. The company's product portfolio includes lines such as Bald Guyz, which provides special products created for the sensitive skin of the head and face of bald men.
Universal viewed the transaction as synergistic with their focus on the over-the-counter (OTC) personal care products. They were attracted to van der Hagen's well established brand, wide mass-retail distribution, and loyal customer following.