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April 9, 2007
New Haven, Connecticut – April 9, 2007 – Woodbridge, LLC. has completed the sale of Foresight International, Inc., a Lake Zurich, Illinois-based provider of innovative employee satisfaction solutions, to Lightspeed Research, an interactive data solutions provider to the marketing research industry.
Lightspeed is part of London-based WPP Group PLC (LSE: WPP), one of the world’s largest communications services companies. Woodbridge acted as mergers and acquisitions advisor to Foresight International in the transaction.
Woodbridge marketed Foresight International to thousands of prospective buyers across the U.S. and overseas.
“We received strong interest from both strategic and financial buyers for Foresight International,” said Robert F. Murphy, managing director of Woodbridge. “Our European office found WPP/Lightspeed who turned out to be the ideal buyer for our client.”
Foresight President Michael Schroeder said of the deal, “I am very proud that Foresight has created a unique combination of survey research, technology and consulting in the employee and customer satisfaction areas, and our reputation in employee engagement will be an excellent complement to Lightspeed Research’s existing market research capabilities.”
In a statement posted to its website announcing the acquisition, WPP said, “the investment continues WPP’s strategy of developing its networks in fast growing markets and sectors.”
Woodbridge, LLC., an innovative, marketing-driven M&A firm, was founded in 1993 to provide divestiture and acquisition services to middle market companies.