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January 18, 2007
New Haven, Connecticut – January 18, 2007 – Woodbridge, LLC., a leading middle market mergers and acquisitions firm, is pleased to announce the purchase of Integrated Marketing Solutions, Inc. (IMS) by Marketing Communication (US), Inc., based in North Mankato, MN. Woodbridge acted as advisor to IMS in the transaction.
IMS is a lead generation firm that delivers buyer tours to resort and vacation clubs throughout North America, with a focus on the timeshare market. Marketing Communication offers a wide range of marketing services to its clients, including booking buyer tours for overnight timeshare visits.
Robert F. Murphy, managing director of Woodbridge and dealmaker for the transaction, said “Our client was looking for the right strategic fit – a buyer that understood their business and could provide growth capital and greater marketing resources. Marketing Communication emerged as the perfect acquirer and will enable IMS to reach its goals going forward.”
To find the highest number of qualified buyers, Woodbridge contacted more than 3,000 prospective buyers, both strategic and financial. “Woodbridge was there with us every step of the way,” said Joseph McGrail, President of IMS. “Their extensive marketing efforts and deal making expertise allowed us to close the deal we were hoping for.”
Woodbridge, LLC., a global, marketing-driven M&A firm, was founded in 1993 to provide divestiture and acquisition services to middle market companies in a variety of industries.